Replace fragmented recruitment with a durable destination-wide talent partnership. An executive masterclass for destination organizations, tourism ministries, employers and educators.
Accommodation and food services had the highest quit rate of any US industry in August 2026: 3.5% in one month, against 1.9% for all industries (US Bureau of Labor Statistics). Destinations International's 2026 workforce report names unclear career pathways, weak early pipelines and manager skills gaps as industry-wide problems, with housing and transport as barriers. No single employer can fix these alone. The evidence on sector partnerships is encouraging: randomised evaluations of sector-focused training programmes found earnings gains of 12–34% after training (Katz et al., Journal of Labor Economics, 2022). Convening partners is the easy part. This masterclass is about who leads, who commits what, and how results are measured.
DMO and tourism board executives, tourism ministry officials, employer associations, colleges and universities, and public workforce agencies. Mixed-organization groups of 8–25 work best.
• Map the occupations that limit your visitor economy and the barriers that keep local people out of them.
• Prioritise interventions: which to lead, co-fund, support or decline.
• Decide in a three-round executive simulation covering priorities, access and governance, ending with a named accountable lead.
• Commit to a 90-day launch with one accountable partner per workstream.
• Your team's Talent Ecosystem Readiness profile, before and after
• A Talent Bottleneck Map for your destination
• A Partner Value Exchange, including employers' job-quality commitments
• A governance choice, decision rights and a budget for a pooled fund
• A pipeline scorecard separating 90-day measures from 6–12-month outcomes
• The Excel tool behind all of the above, and a 60-minute follow-up 30 days later
15-minute pre-work · 150-minute session with a break, in person or live virtual · 60-minute virtual follow-up. Available on its own, as part of the Destination & Tourism Leadership series, or for associations and professional networks to deliver to their members.
Grounded in research. Sector-partnership evidence, network and collaborative governance research, collective impact, and the OECD Job Quality Framework.
Burcin Turkkan Zencirli, M.B.A., CHE, founded and led an international hospitality training and talent-mobility company for more than 25 years, working with more than 150 hospitality partner organizations. A former World President of Skål International and co-chair of the AI Ethics & Governance Subcommittee of the HFTP AI Council, she is a doctoral candidate at UCF's Rosen College of Hospitality Management, researching AI in hospitality recruitment.
Tell us about your partners and the decisions in front of you. We'll reply within two working days to arrange a 20-minute briefing call.
New Era masterclasses are independent executive education. They are not endorsed or accredited by any organization cited, and they are not legal, financial or employment advice.
© 2026 New Era Business Innovation & Management Consulting. Programme designs, frameworks and materials are proprietary.
Copyright © 2026 New Era Business Innovation and Management Consulting - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.