Move from reactive hiring to a workforce model that sustains service, job quality and resilience. An executive masterclass for hotel leadership teams.
In August 2026, accommodation and food services had the highest quit rate of any US industry: 3.5% in a single month, against 1.9% for all industries (US Bureau of Labor Statistics). In a February 2026 survey of 246 hoteliers by the American Hotel & Lodging Association, 70% had already raised wages, yet more than half still described their properties as understaffed. When pay alone does not close the gap, the design of the work becomes a leadership decision. Scheduling and task-allocation tools now raise legal questions too: in the EU, AI that allocates work is classed as high-risk from December 2027.
Hotel owners and asset managers, regional and general managers, HR and people directors, and operations and finance leaders. 8–25 participants.
• Diagnose where your workforce is most exposed, beyond the vacancy count.
• Redesign a hard-to-staff role task by task (automate, augment, keep human-led, or stop) and test each choice for job quality.
• Decide under pressure in a three-round executive simulation covering service, fairness and investment.
• Commit to a 90-day pilot with a cost baseline, indicators, stop triggers and a named owner.
• Your team's workforce resilience profile across five stages, before and after
• A Workforce Exposure Scan of your critical roles
• A Task-to-Decision Redesign Canvas with job-quality checks
• A 90-Day Pilot Charter your organization can start next week
• The Excel tool behind all of the above, and a 60-minute follow-up 30 days later
15-minute pre-work · 150-minute session with a break, in person or live virtual · 60-minute virtual follow-up. Available on its own or as part of the Hospitality Leadership series.
Grounded in research. The task-based view of technological change, the job characteristics model, and the OECD Job Quality Framework, applied to hotel operations.
Burcin Turkkan Zencirli, M.B.A., CHE, founded and led an international hospitality training and talent-mobility company for more than 25 years, working with more than 150 hospitality partner organizations. A former World President of Skål International and co-chair of the AI Ethics & Governance Subcommittee of the HFTP AI Council, she is a doctoral candidate at UCF's Rosen College of Hospitality Management, researching AI in hospitality recruitment.
Tell us about your team and the decisions in front of you. We'll reply within two working days to arrange a 20-minute briefing call.
New Era masterclasses are independent executive education. They are not endorsed or accredited by any organization cited, and they are not legal, financial or employment advice.
© 2026 New Era Business Innovation & Management Consulting. Programme designs, frameworks and materials are proprietary.
Copyright © 2026 New Era Business Innovation and Management Consulting - All Rights Reserved.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.